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2K
NBA2K E-CUP
our support
2k is a benchmark in the video games market. Famous for the creation of iconic games such as NBA 2K Borderlands and the WWE franchise, 2K is a major player in the gaming industry, offering immersive and entertaining experiences to millions of gamers worldwide.
The agency was asked to organize the 1st French NBA 2k Championship. Our various areas of expertise were tasked with several missions: creation and implementation of the campaign's graphic identity, management of the entire event program in the Micromania partner network, support for 2K in the management of the online tournament, organization and management of the national finals at Webedia, with First Team and Yann Codjordan, organization of the winner's trip with our partner influencer, etc.
impact
5
events / qualifiers
275
participants
6 132
registration to the website
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