Foot Locker : PR, influence, brand content

Since 2024, Com'Over has been the Foot Locker agency in France on the PR and Influence part.

Writing, translating and sending press releases, assistance with the organization of events (invitations, profile proposals, search for service providers, hotel/taxi booking, etc.), organization of interviews with executives, coordination of all activations related to the arrival of the NBA in France in January. As part of NBA Paris Week, punctuated by two flagship games, Foot Locker orchestrated a series of activations with its partner brands. Among the highlights, we brought together more than 40 content creators specializing in basketball and lifestyle for an exclusive dinner in the heart of the Adidas Arena. This first event, a real success, set the tone for an intense and vibrant week dedicated to basketball culture.