Martini global

The Martini Tonic activation combined tasting, sales, and the summer experience across 12 major festivals (Lollapalooza, Musilac, Rock En Seine, etc.), creating a pop-up CHILL bar with an exclusive pairing with an Italian caterer.

A key example was the collaboration with Felicità, a Parisian food court, where Com’Over designed an immersive escape game to boost the brand's visibility. At the same time, Caffè Torino embodied the Turin Aperitivo spirit with a pop-up bar and iconic cocktails. Atypical locations, such as hair salons and art galleries, were transformed into pop-up bars, and a bar with a daily changing cocktail menu was created. A tasting workshop also allowed participants to explore the flavors of Martini cocktails. This activation allowed Martini to reach a wide audience, highlighting the Aperitivo spirit while reinventing the experience.