NBA Events

Com'Over has been supporting the NBA in event organization since 2011, with over 50 activations across 6 countries. The agency has organized participatory basketball tournaments throughout Europe, such as the 3x, NBA 5 United, and NBA Basketball Challenge, with up to 500 teams participating. It also managed the renovation of a basketball court in Paris, including training sessions with legends like Kareem Abdul Jabbar (NBA Court). Among other notable events, Com'Over has organized Jr NBA and various other NBA activations.

Its latest major achievement was managing the NBA House during the NBA Paris Game 23, a unique 4-day fan event held at the Aérogare des Invalides. Com'Over handled the entire project, from strategic planning starting in September 2022 to finding venues that could accommodate thousands of fans. The agency also designed the set-up, NBA activations, partner activations, staff recruitment and management, and produced all event content. This 360° project helped amplify the NBA's presence in France and Europe. Supporting the NBA in its events strategy for more than 12 years 2N BA PARIS GAMES activated