In 2022, after a successful first edition, the V&B Fest' is thinking bigger and launching its musical stepping stone. The prize at stake? Playing on the V&B Fest' stage in August. A unique chance for young talents to get discovered and play alongside the biggest names in music today (Martin Garrix, Orelsan, Sexion d'Assaut or even L'Impératrice).
Advising V&B in this project, which is very important for the brand and the network: managing all media relations for the contest at the national and regional levels, accompanying V&B on their influence strategy related to the contest, the festival and the music scene.
shops activated over the territory
artists who will intervene in the network
an 8 months project from the launch to the festival