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V&B

Musical stepping stone

the brief

In 2022, after a successful first edition, the V&B Fest' is thinking bigger and launching its musical stepping stone. The prize at stake? Playing on the V&B Fest' stage in August. A unique chance for young talents to get discovered and play alongside the biggest names in music today (Martin Garrix, Orelsan, Sexion d'Assaut or even L'Impératrice).

our missions

Advising V&B in this project, which is very important for the brand and the network: managing all media relations for the contest at the national and regional levels, accompanying V&B on their influence strategy related to the contest, the festival and the music scene.

key figures

+ 150
shops activated over the territory
450
artists who will intervene in the network
8
an 8 months project from the launch to the festival