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Wanda

Activating the FIFA 2019 world cup partnership

#brandcontent | #consulting&strategy | #event&experience | #graphiccreation

our support

Wanda Group is a Chinese conglomerate with activities in tourism, the hotel industry and cinema. In 2016, the brand became a FIFA global partner. For the 2019 Women's World Cup, we supported Wanda in its activations program, from creation to development and implementation.

In this context, the agency was in charge of the following missions: management of the premium hospitality program, management of the fan zone with a VR experience for fans, brand content campaign, creation of the "flag bearer" program for 300 children from China and France & media relations.