< back
Wilson
Promoting the launch of the NBAxWILSON partnership
our support
Accompanying Wilson, official NBA ball supplier (1st client of the agency), in making an event for their partnership with the leader of sports entertainment.
A 100% digital device deployed on Trashtalk, the leading basketball/NBA media in France. A communication campaign during 2 key moments (August & October), to work on visibility & brand preference, via various activations: awareness/visibility, via a display & social campaign, brand preference/legitimacy, via the creation of content in the form of an article & via a product placement in a "Trashtalk aperitif", the media's number 1 show.
impact
+285K
display impressions on Trashtalk
+7.5K
visits on the ”100% Wilson” article
view more
