We support the Foot Locker network in the implementation of numerous in-store trade marketing activations, partner events and talks with the ambition of bringing life and content to the stores.
To enrich Foot Locker's in-store strategy, we support them in a number of ways, from the creation of event concepts, coordination with partners, activation of in-trade athletes, DJ animations, shows, raffles, sneaker customizations, as well as the organization of numerous themed talks. Alongside these events, we also worked hand in hand on the "every court counts" campaign, highlighting the personalities that make up basketball culture, of which Diantra Tchatchouang, a client of the agency, was an ambassador.
1st collaboration with Foot Locker during the NBA London Games
in store activations for Foot Locker