Unibet

At the beginning of 2021, UFC sports bets will be authorized in France. A real turning point for MMA & for betters. In this context, we accompanied Unibet in its arrival on this sector.

Setting up a global OPS deal with La Sueur ("sweat"), the reference media for combat sports. A deal allowing to develop the visibility & legitimacy of Unibet. A 360° partnership, on the entire La Sueur ecosystem (website, social networks, streaming platforms), including : a media plan as a common theme for the campaign, editorial integrations, customized content creation, competition games, product formats.