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Westfield
360 activation of the Paris 2024 partnership
our support
To mark the Paris 2024 Olympics & Paralympics, Westfield has become the "Official Shopper" of the world's No. 1 sporting event. An essential asset for the brand's communication, which had to be activated in a 360° approach nationwide & in 8 malls specifically (Paris Region, Lyon & Lille).
The agency is assisting Westfield throughout all aspects of its strategy, from consultancy to activation, including the definition of the concept ("The Place to Play") & its artistic direction. The concept positions the brand as the Olympics' entertainment partner. To amplify & promote this partnership, we are activating it with a 360° approach: media relations, influence, COJO relations, arrangements with other partners, brand content, social media deployment, nudge marketing & event tours.
impact
2
Event tours in each mall
18
Months of assistance
50
Press coverage following the anouncement
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