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Gerflor sport court
Making the "sport court" program shine internationally
our support
Gerflor, France's leading flooring manufacturer, is a major player in the world of sports facilities. With this in mind, the brand has created a program specializing in equipping sports players (clubs, federations, individuals, etc.) with Gerflor "POWERGAME+" floors. Com'Over accompanied the brand in the promotion of this committed and innovative program.
In practical terms, Com'Over provided 360° support for the project, from the creation of a social media content strategy to the production of video content ("inspiration" & "testimonial" formats). The agency also handled the development of digital assets (creation & management of a landing page & an Instagram Europe account for "Gerflor Sport") as well as the online amplification campaign for 7 different countries.
impact
7
European countries involved
+10M
Impressions generated
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