We are assisting Mastercard, one of the agency's long-standing clients since 2012, on the sports marketing side. From strategic consulting to storytelling, through rights negotiation and field activities, we work hand in hand with the brand to deploy its action plan.
Among the partnerships activated in the past ten years : Roland-Garros, UEFA Champions League, League of Legends, Olympique lyonnais / Women, Rugby World Cup, through these events, Mastercard wishes to activate its priceless platform & to make its customers live unique moments, while working on an essential hospitality / vip aspect.
years of collaboration
major partnerships activated
contents created: events / experience, brand content, influence...