< back

Mastercard sport

Hand in hand with a major sports marketing player

our support

We've been working with Mastercard, one of our historical clients since 2012, on their sports marketing strategy. From strategic consulting to storytelling, rights negotiation & on-the-ground activation, we work hand-in-hand with the brand to deploy its action plan.
Partnerships activated over the last ten years include: Roland-Garros, Champions League, League of legends, Olympic Lyonnais women team, Rugby World Cup. Through these events, Mastercard aims to activate its Priceless platform & provide its customers with unique moments, while working on an essential hospitality / VIP aspect.


years of collaboration
major partnerships activated
contents created: events / experience, brand content, influence...