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Mastercard – Women in games

« women in games » partnership with Société Générale

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As part of their strategy around societal causes, in 2021 Mastercard & Société Générale became partners of "Women in Games", an association that highlights numerous talented female players to help them integrate the e-sports scene. For 1 year, 2 players, "Salty Viki" and "Noxtra", were able to play alongside the "Gamers Origin" professional team.

Com'Over supported the brand from strategic consulting to negotiation and activation. Activations included management of the media day, appearances on TV shows (LeStream) or in e-sport tournaments (Mastercard Nexus Tournament), organization of a trip to Berlin at the G2 premises, and media relations. But also the creation of content, with the "World Champions" podcasts aired on Eurosport and the creation of a 44-minute documentary entitled "The Legends", publicized with a launch party at Game Origin.