NBA – Paris Game Week

Since 2011, we've been working with the NBA on various aspects of its communications in Europe, often going beyond sports. From lifestyle to technology to society challenges, we have supported this major entertainment player through merchandising, PR, influence, media partnerships and more. Throughout the year and across the country.

Among these many missions, we are proud and honored to be one of the driving forces behind the organization & promotion of the 2 official NBA games held in Paris, which took place in 2020, and in 2023. We managed all media relations around the event, as well as an influence and events program with NBA House (2023). In 2020, as a global event, the game was broadcast in 214 different countries and 33 languages. Beyond the NBA, we also activated the game for several of the league's partners, including NBA2K, Beats by Dre and New Era.