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Mastercard – Innovation forum

Using rugby and the 2023 World Cup as a theme for the Mastercard Innovation Forum

#brandcontent | #consulting&strategy | #digital&social | #event&experience | #graphiccreation

our support

For many years now, Mastercard has been bringing together its entire B2B ecosystem (top customers, partners, influencers, media, decision-makers...) at the traditional "Mastercard Innovation Forum" for a day of discussions, debates, inspiring conferences, innovation presentations and other activities.

We imagined, designed, set up and managed the entire event, which this year was themed around the 2023 Rugby World Cup, with Mastercard as one of the main partners. The agency managed all aspects of the event, including visual identity and graphics, editorial angle and content, lecturers and key speakers, technical and logistical aspects, rugby activities, catering and, last but not least, communication with the 350 guests.