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NBA – Paris game week

Giving life to the 1st nba game in history in France

the brief

We are proud to have been one of the driving forces behind the organization and promotion of the first official NBA game in history in France in January 2020.

our missions

A global event, the game was broadcast in 214 different countries and in 33 languages. From the announcement teasing to the game, we managed all media & influencers as well as supporting the nba in some events activities throught the week (with teams/legends, partners or other B2C & B2B activations). And "ice on the cake", beyond the nba we activated this game for 3 partners of the league, namely NBA2K, Beats by Dre and New Era.

key figures

23M€
equivalent media impact for the NBA Paris game
450
journalists & celebrities on the game