the brief

Walk down the street in the city or in a park, you'll go by New Era hats, the only brand in the world with licenses for all 3 major US sports leagues: NBA, NFL & MLB. But not only... More than licenses, more than sport, New Era is an iconic brand, thanks to its caps - a story more than 100 years old that com'over narrates in France since 2016.

our missions

Year-round press relations & media product placement, celebrity relations and product placement, daily management of our showroom and organization of an annual showroom, creation of content for Instagram or Tiktok, content partnerships with media outlets.

key figures

yearly / seasonly showrooms
influencer social media posts generated
+ 80
articles generated