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Puma Hoops
Consulting and 360° activation around a flagship sport
our support
For more than two and a half years, Com'Over has been accompanying PUMA HOOPS, the brand's specialist basketball division. This collaboration, which extends across France and Europe, has enabled us to work with the brand on a range of strategic consulting and global communications issues. Since the beginning of our collaboration with Puma, Com'Over's role has been to assist the brand in its development on the basketball market in France and Europe.
Our missions have been numerous and varied, and range from strategic consulting to year-round asset activation, via influencer seeding. A large part of our work also includes content creation for the brand, going hand in hand with the creation of a pool of ambassadors & PR campaigns around product releases. We also support the brand on 2 other strategic pillars: sponsoring clubs and athletes in France & managing events for the brand.
impact
+ 25
partnerships signed with players including Killian Hayes and 4 clubs (other discussions are underway with many clubs for the next season)
+ 80
contents / brand contents created with our partner assets and influencers who have become « friends of the brand »
1
number of days to sell 100% of the flagship mb1 sneakers in France
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