Ole Henriksen

Ole Henriksen, a Danish skincare brand renowned for its high-quality products focused on skin radiance and vitality, called on the agency for the launch of a new moisturizing cream, scheduled for January 2022.

Com'Over thus created the "Purple Week" for the brand, to overcome the notorious "Blue Monday", the most depressing day of the year. "Purple Week" is a special Ole Henriksen week, held in Episod Group gyms to promote this new cream with its fortifying and skin-healthy effects, and have consumers sample it. We supported the brand in the following areas: strategic thinking and consulting on the concept, management of activations upstream & during the week, negotiation of the partnership with Episod, influencer relations with Sissy Mua, media relations and content production.