Oppo

During an eventful week from April 21 to 27, 2022, Oppo was showcased in 530 Orange stores. In order to create interest for the brand's various products, we capitalized on this special time to activate the partnership with Roland Garros & connect the brand with its main targets, the "NFT" : "Natural Fans of Tennis".

As part of this week-long event, we set up special kiosks with QR codes in 10 flagship stores and brought the operation to life with the installation of OPPO-branded point-of-sale displays and the creation of an online game accessible via QR code in 520 stores. This way, every customer could discover the tennis fan they are. In support of the campaign, an influencer operation with Dianeseg & Benjamin Verrechia was deployed to amplify the digital & social media campaign. Finally, we organized a BtoB evening with Orange store managers & employees in the Paris region.