Puma – MB.01

For more than two and a half years, Com'Over has been supporting PUMA, and in particular its basketball division, PUMA HOOPS. This support, which extends across France and Europe, has enabled us to collaborate with the brand on a range of global communications issues, as well as on its media strategy more specifically. For the release of the mb.01, a new pair of sneakers featuring NBA rising star LAMELO BALL, Com'Over handled the media partnership to promote the launch.

We set up a 2-week OPS partnership on the Trashtalk media, based on 2 activations: first, an article presenting the product; and second, a display campaign (interstitials & display) linking to Puma or Basket4ballers (retailer). An extremely efficient campaign: sold out on the Puma website in just a few days.