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Scuf gaming
360° support
our support
Scuf Gaming is one of the leading brands in the world of video games. Since 2011, the American company has been developing high-performance game controllers and quality accessories for PCs and consoles. To establish itself in France, the brand turned to Com'Over for 360° support.
The agency developed and amplified several campaigns targeting e-sport & gaming pure players and, more broadly, the general public. These included an ambassador strategy with Ronaldinho, an event at the Eiffel Tower with Gotaga & his team, and commercial highlights (Christmas, Father's Day, etc.).
impact
150k
viewers for the 1st esports tournament organized at the eiffel tower
100 M
reach of the pr campaign around ronaldinho’s ambassador deal
14
presence of Scuf Gaming in Christmas guides (outside gaming & esports)
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