Boulanger

Boulanger, the French retailer specializing in household appliances, hightech and multimedia, consulted Com'Over for the launch of the new Oppo "Find X3 Neo 5G" phone.

On this occasion, the agency decided to capitalize on the Boulanger x Racing 92 rugby team partnership & rely on 2 influencers, Odah & Dako, to create offbeat, engaging content & showcasing the new phone. In a format combining rugby & entertainment via fun rugby challenges (penalty shots with Racing 92 players, shots in shopping carts) to be completed within a time limit representing the phone's charging time (60% in 15 minutes). Content shared on the social media networks of all parties involved: Odah & Dako, Le Rugbynistère (media partner), Oppo, Boulanger & Racing 92