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New balance x RMC Running Sessions
Piloting running events with a major media
our support
For New Balance, RMC created the RMC Running Sessions to reach out to the running community with several touch points: 10 events a year throughout France in conjunction with local retailers, the use of reference athletes (Muriel Hurtis, Leslie Djhone...), professional coaches, a live Saturday morning radio program and a radio campaign. Com'Over was consulted for the deployment of this mission.
We supported RMC and New Balance in the implementation and overall management of the mission, including national and local media relations, management of ambassadors, relaying of influencers and operational deployment of events (registration, management of shoe trials, signage, training program, etc.).
impact
10
dates per year
15
average media coverages per date
100
runners present per date in average
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