Deploying running events for New Balance via a leading sports media
For New Balance, RMC had created the RMC running sessions to reach the running community with several touch points: 10 events per year throughout France in connection with local retailers, the use of famous athletes (Muriel Hurtis, Leslie Djhone ...), professional coaches, a live radio show on Saturday morning and a radio campaign.
We accompanied RMC and New Balance in the implementation and overall management of the mission including national and local press relations, the management of the ambassadors and the operational deployment of the events (registration, management of shoe testings, signage, training program...).
dates per year
average media coverages per date
runners present on average per date