< back
New balance
Deploying running events for New Balance via a leading sports media
the brief
For New Balance, RMC had created the RMC running sessions to reach the running community with several touch points: 10 events per year throughout France in connection with local retailers, the use of famous athletes (Muriel Hurtis, Leslie Djhone ...), professional coaches, a live radio show on Saturday morning and a radio campaign.
our missions
We accompanied RMC and New Balance in the implementation and overall management of the mission including national and local press relations, the management of the ambassadors and the operational deployment of the events (registration, management of shoe testings, signage, training program...).
key figures
10
dates per year
15
average media coverages per date
100
runners present on average per date