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Boulanger
Bringing life to the launch of the new oppo phone
the brief
For the release of the new OPPO " Find X3 Neo 5G ", activating the Boulanger x racing 92 partnership.
our missions
Our concept, capitalizing on 2 influenceurs, Odah & Dako, to create original and engaging content featuring the new oppo model in this format, Odah & Dako challenged the players of the Racing 92 around "rugby" challenges (penalty contests, shoots into shopping carts, etc.), with a strong rule: to never exceed the charging time of the "Find X3 Neo 5G" (60% in 15min). A content shared on social networks of the different stakeholders: Odah & Dako, le Rugbynistère, Oppo media partner, Boulanger & le racing 92.
key figures
+ 483k
social reach on Le rugbynistère & the social networks of Odah & Dako
+ 70k
video views on the Youtube account of Odah & Dako