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FFFA
US football
the brief
American football is the number one sport in the United States, with audience and commitment figures that crush the competition at every level. Behind the NFL, the sport is still working on establish itself on a global standpoint, but the potential is great, with a very strong fanbase in a market like France.
our missions
Advising and supporting the FFFA, the French teams and the 1st division, auditing and training clubs, creating content adapted to the different targets and generations, activating media partnerships to promote and create opportunities (L'équipe, bein sports, sport en France), managing all media relations on a yearly basis, activating win-win content partnerships (episod, disney, daomey...), creating and animating a community of influencers and celebrities, creating a markee event around the superbowl…
key figures
1
Audit and training of the actors who make American Footbal in France, per year
2
Superbowl party at episod in 2021 and at the rex club in 2022
3
content partnerships with broadcasters