the brief
Creating an ephemeral place of life centered around the 1664 brand and products in Paris & Lyon. In collaboration with My Little Paris, a unique and varied experience over a long period of time to kick off the summer with consumers.
our missions
The 1664 workshop is: 1 private mansion, 1 terrace, 1 garden, 7 bars, 1 restaurant, 2 snack bars, 1 showroom and its program, 1 room dedicated to the brand, 1 karaoke room, 3 rooms dedicated to Btob. We manage the whole field / logistics / operational part for My Little Paris and 1664: venues, providers, legal aspects, staffing, entertainment...
key figures
2
cities
34
opening days (30 in Paris and 4 in Lyon)
+ 40K
people attending