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Creating a signature event tour: "Let’s set our clocks to English time"

our support

To promote this drink, which is still little known in France, we created an event signature for the PIMM'S brand (part of the MHD group), in order to allow it to take part in CHR roadshows and to leave a mark on consumers' minds. The ambition for this English brand is to reconnect with its customers by putting the product in their hands and present them with a unique consumption universe.
We accompanied the brand from the identity of the event tour to its operational implementation: organization of an event tour for the general public, installation of a mini bar with the brand's colors and ice breaker animations to trigger conversation and the discovery of the product, an event tour that we have been carrying out every summer with the brand since 2021.


hour of "P hour", The Pimm's version of happy hour