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BNP Paribas
Supporting a historic roland-garros player in his activations program
the brief
BNP Paribas, partner of the French Open for 49 years, wishes to activate its partnership in the field of entertainment to position itself as the "fun" player of the tournament & celebrate the return of the fans, after 2 frustrating years for the fans, in 2020 & 2021.
our missions
This is why we decided to rely on the We Are Tennis Fan Academy, the first group of tennis fans sponsored by BNP Paribas, to embody the activation plan. A 360 campaign including: development of the concept & content variations (manifesto, key visual, etc.), in-stadium animations (photobooth, tattoos, chill zone, wild recruitment, etc.), influence operation with Tuvok, trade marketing on the Champs-Elysées, organisation of a press conference.
key figures
360
a global campaign mixing multiple expertises
+7.5M
views on social media content
+4k
experiences realised at the BNP Paribas stand