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St Germain – The harvest

Physically bringing the brand's identity to life in a location and through an experience: The harvest

our support

Creating a customized program for clients & btob partners and/or as an incentive to immerse guests in the St. Germain universe. Transforming a castle in the south of France into an immersive brand home over several weeks. A project on which we accompany St-Germain during the Elderflower harvest season each year.
Creation of an immersive and qualitative experience around the brand for the different guests. An invitation to participate in the elderflower harvest, to see and understand the manufacturing process and to live experiences and 100% St-Germain-style animations.


weeks of activation and of succession of groups / guests
different nationalities (Europe, Asie, US)
editions of the Harvest already organized