Baouw

Firmly rooted in the outdoor world, it's not uncommon to come across products from French sports nutrition brand Baouw on mountain trails. Six years after its creation, the brand is already recognized as a real asset by outdoor sportsmen and women (trail, ski-mountaineering, runners, etc.) thanks to its values and its philosophy.

Our work with the brand is focused on cross-functional missions, with annual support for press relations and product placement strategies, as well as the development of partnerships and brand content. To embody the brand, we also supported Baouw in its search for ambassadors, in particular the cyclist Loana Lecomte, who became the face of the brand (global support for activations).