Grey Goose

For 4 consecutive years, we have supported the Grey Goose brand, a 100% French spirits producer, in its event-driven activations plan. All based on the desire to offer experiences that always highlight the product's Frenchness and premium appeal.

Our missions were divided into 4 parts: for the Cannes Film Festival, we wanted to propose an operation creating a connection with French cinema by imagining 3 dedicated universes (scenography & food & pairing associated with 3 emblematic films). On the events & PR side, to anchor the brand's universe with a key target, we reproduced the Grey Goose Brand Home experience in Paris: an exclusive experience for a restricted circle of 15 people. We also activated the brand on different highlights: a corner at Lavinia for 4 weeks to boost sales before the Christmas holidays, and also in Cannes, the creation of a 100% Grey Goose space on the terrace of the Majestic.