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Grey Goose
Making each grey goose event a unique activation
the brief
Offering experiences that always emphasize the product's authenticity and premium nature.
our missions
Experiences: links with French cinema through the creation of 3 dedicated universes with a scenography and a food & pairing associated with 3 emblematic films. PR Event: reproduction in Paris of the experience available in the Grey Goose brand home for 15 people. Trade marketing: dedicated corner at Lavinia for 4 weeks to boost sales before Christmas and to create a unique experience. Partnership: during the Cannes Film Festival, creation of a 100% Grey Goose space on the terrace of the Majectic.
key figures
4
years of premium event activations
+ 30%
of orders over the period vs. year n-1 at the lavinia Paris market
+ 2K
cocktails served at the Grey Goose x Cinéma event