Making each grey goose event a unique activation
Offering experiences that always emphasize the product's authenticity and premium nature.
Experiences: links with French cinema through the creation of 3 dedicated universes with a scenography and a food & pairing associated with 3 emblematic films. PR Event: reproduction in Paris of the experience available in the Grey Goose brand home for 15 people. Trade marketing: dedicated corner at Lavinia for 4 weeks to boost sales before Christmas and to create a unique experience. Partnership: during the Cannes Film Festival, creation of a 100% Grey Goose space on the terrace of the Majectic.
years of premium event activations
of orders over the period vs. year n-1 at the lavinia Paris market
cocktails served at the Grey Goose x Cinéma event