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our support
Designing and producing a campaign aiming to associate the tasting, the sale and the summer period of consumption of Martini Tonic. Festivals: 12 events over 3 seasons Lollapalloza / Musilac / Rock En Seine / Main Square festival / Taste of Paris / Street Food Festival ...
Full event proudction, negotiation with festivals, creation of a bar and a chilling out area, creation of a partnership with an italian caterer, tasting and sale of Martini.
impact
+ 50 000
people visiting the booth every season
+ 15 000
tastings every season
+ 19 000
drinks bought per season