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NBA – House 2023
Sharing the NBA Paris Game 2023 by offering a unique experience to as many people as possible
our support
Since 2011, we've been working with the NBA in France on all these issues: media relations, influence, partnerships and events. In particular, the agency was omnipresent during the NBA Paris Game in January 2023, organizing, among other things, the NBA House at the Aérogare des Invalides for 4 days.
From September 2022 onwards, we took charge of the entire project, from strategic design to the search for venues capable of hosting several thousand basketball fans. We imagined, built, deployed and produced the entire content of the event, including scenography, NBA animations, partner activations, sourcing of service providers, the presence of celebrities, staff recruitment and management... A 360° project that helped promote the NBA in France and Europe.
impact
4500
People welcomed during the 4 days of the activation
13
Partners of the NBA activated (Deezer, Foot Locker, Yop...)
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