New balance x RMC Running Sessions

For New Balance, RMC created the RMC Running Sessions to reach out to the running community with several touch points: 10 events a year throughout France in conjunction with local retailers, the use of reference athletes (Muriel Hurtis, Leslie Djhone...), professional coaches, a live Saturday morning radio program and a radio campaign. Com'Over was consulted for the deployment of this mission.

We supported RMC and New Balance in the implementation and overall management of the mission, including national and local media relations, management of ambassadors, relaying of influencers and operational deployment of events (registration, management of shoe trials, signage, training program, etc.).