Puma – Focus Lamelo faster tour

Com'Over has been supporting PUMA, and in particular its specialized basketball division, PUMA HOOPS, for several years in France and Europe. With this in mind, we organized a major European tour to showcase the brand's flagship player: Lamelo Ball.

A tour that included: 4 European cities, 5 days, 1 concept : the faster and unique tour. Com'Over oversaw the entire project, from concept creation to artistic direction, including operations and communications: press relations, influence, content creation, operational set-up, logistics, staffing, etc. In addition to this 4-day tour with 5 events in 4 European cities (Milan, Berlin, London & Paris), we also organized a BtoB party in Paris for the launch of the new Puma sneakers: the slipstream party. Our management of the subject earned us a silver medal at the Grand Prix Stratégies du sport 2023.