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Speedo
Deploying the ”look over the goggles” campaign
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Implementing the "look over the goggles" campaign for speedo, in order to work on the image, the association with Decathlon and the creation of in store traffic to boost sales.
Creation of an original & viral brand content format which stages the Speedo products around mock olympics between Pierre Croce & his guests, in a water park.
impact
+ 5.6 m
videos views on the youtube account of Pierre Croce
98.3%
likes rate on the content created