Wilson

Accompanying Wilson, official NBA ball supplier (1st client of the agency), in making an event for their partnership with the leader of sports entertainment.

A 100% digital device deployed on Trashtalk, the leading basketball/NBA media in France. A communication campaign during 2 key moments (August & October), to work on visibility & brand preference, via various activations: awareness/visibility, via a display & social campaign, brand preference/legitimacy, via the creation of content in the form of an article & via a product placement in a "Trashtalk aperitif", the media's number 1 show.