ACO

We helped the Automobile Club de l'Ouest (ACO), organizer of the Le Mans 24 Hours, promote the event's centenary in June 2023. For the ACO, this centenary was an opportunity to redefine the face of the Le Mans 24 Hours, gearing it towards a more entertainment & lifestyle target. But it was also an opportunity to expand beyond France and address an international target (USA, Italy, UK, Denmark, Germany, Spain and Portugal).

With the aim of broadening the targets addressed and rejuvenating the audience beyond the motorsport fan, we succeeded in creating a media resonance halfway between sports and lifestyle. This support is based on a media relations strategy that is more impactful than ever, targeting lifestyle, urban and generalist media in France, and motorsport internationally. But also on an influence pillar with the organization of numerous press trips to Le Mans, upstream of the event, and the presence of influencers on the big day.