BigMat

In 2022, BigMat, already a well-established player in amateur sports, decided to sponsor 160 amateur soccer clubs, with the primary aim of advocating for the inclusion of women in sports. A strong angle that capitalizes on soccer's social vocation to spread a message that is of interest to us all. Clubs were required to have a women's section or at least mixed teams.

In this context, Com'Over worked with the brand to enhance & promote the strategy, in 2 phases. First, in June 2022, with the reveal of the campaign via sponsorship of "L'After est dans le pré" ("After in the Field" in French / RMC radio) special broadcastings of "After foot"), featuring players from amateur soccer clubs in France. A second phase, between September & December 2022, with a series of immersive contents from the heart of 3 amateur clubs (Bretagne, Nord & Alsace regions) supported with the implementation of special operations with the local press and influential contents embodied by Unseen Samy.