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Mastercard – CSR commitments
Bringing mastercard's CSR engagement to life for ever greater gender diversity and inclusion
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our support
Among our various support missions for the Mastercard brand, we are proud to help the brand implement and promote its various CSR engagements around the LGBTQI+ cause.
We are implementing various communication initiatives. On the one hand, we're producing and setting up the Mastercard float for the Pride March. Secondly, the creation of dedicated content: fun and original formats around the Mastercard "true name" card specifically created for the trans population, content created by the artist "Folies passagères" and, our latest pride, a mini-series featuring inspiring portraits of the community, broadcast in partnership with Têtu Magazine.
impact
+ 30K
participants in the Gay Pride who saw the Mastercard float
1
comic book illustrated by the artist "folies passagères" to educate about the trans population
5
episodes of the web series ”inspiring encounters”