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Mastercard – CSR commitments
Bringing mastercard's CSR engagement to life for ever greater gender diversity and inclusion
our support
Among our various support missions for the Mastercard brand, we are proud to help the brand implement and promote its various CSR engagements around the LGBTQI+ cause.
We are implementing various communication initiatives. On the one hand, we're producing and setting up the Mastercard float for the Pride March. Secondly, the creation of dedicated content: fun and original formats around the Mastercard "true name" card specifically created for the trans population, content created by the artist "Folies passagères" and, our latest pride, a mini-series featuring inspiring portraits of the community, broadcast in partnership with Têtu Magazine.
impact
+ 30K
participants in the Gay Pride who saw the Mastercard float
1
comic book illustrated by the artist "folies passagères" to educate about the trans population
5
episodes of the web series ”inspiring encounters”
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