NFL

In France, American Football is in full development. In order to promote the NFL in France, we are supporting the league throughout the sports season: from the launch of the season, to the European games of the NFL, to the promotion of the superbowl.

We have built an annual plan to accompany the league by leveraging several of our expertises: a public relations strategy around key moments for the league, the promotion of the league, inviting sport and lifestyle influencers to attend matches: London and Munich, the organization of a Superbowl party in the iconic "Grand Rex" venue in Paris. From the idea of the concept to the logistics, through the communication plan, the partnerships (New Era, Bein Sports, French federation) to the organization of the ticketing system, etc.