our support
Com'Over has been working with the St-Germain spirits brand for a number of years, providing substantial support on the BtoB side. St-Germain called on the agency to organize a BtoC event, and create an experience to immerse the public in its universe, while introducing them to the product.
That's how we created the "Maison St-Germain", in collaboration with artists such as Lola Rykiel and Eric Chauvin, to bring an artistic and original touch to the event. Over several days (3 per event), the visitors could discover the product and its floral universe through hidden bars, original projections, masterclasses, fortune-telling workshops, floral tattoo workshops and more. An immersive and exclusive experience, unique to St-Germain.
impact
3
days of activation for each event
+ 2.2K
visitors per event
+ 4.5K
cocktails served per event
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