William Lawson’s

"Nothing should come between a man and our whisky. No peaty note. no smoky aroma. no bouncer to tell you you're wearing the wrong shoes..." such is the mission statement of one of the leaders in the Scotch whisky market: William Lawson's, a frequent partner of the Garorock festival.

For the 2018 & 2019 editions of the music festival, the agency deployed the "Unite Your Pack" concept with an experiential bar. The agency was in charge of the concept, scenography, relationship management with partners and service providers, and content creation. For 4 days (per edition), thousands of festival-goers, guided by a high-performance staff, enjoyed an immersive experience among the "highlanders" recreated for the occasion, while tasting the famous Scotch whisky.