Promoting the whisky brand and its campaign "no rules great scotch" in France's consumer places, into 3 experiential formats.
Trade marketing : organization of bar tours all over France - with branding of the place with the brand's colors and onsite animations. Music Festival: creation and organization of the Willam Lawson’s area at music festivals by creating experiences in line with the brand's DNA, all within an immersive universe and animated by a qualified staff. PR Event: organization of a ski weekend for a group of influencers with a very "no rules..." program!
dates of bar tours throughout France
drinks bought for each edition of the festival
people having visited the stand on average per festival