BNP Paribas

BNP Paribas, partner of the French Open for 49 years, wishes to activate its partnership in the field of entertainment to position itself as the "fun" player of the tournament & celebrate the return of the fans, after 2 frustrating years for the fans, in 2020 & 2021.

This is why we decided to rely on the We Are Tennis Fan Academy, the first group of tennis fans sponsored by BNP Paribas, to embody the activation plan. A 360 campaign including: development of the concept & content variations (manifesto, key visual, etc.), in-stadium animations (photobooth, tattoos, chill zone, wild recruitment, etc.), influence operation with Tuvok, trade marketing on the Champs-Elysées, organisation of a press conference.